Big Voodoo handles web sites for renowned lawyers throughout the united states law firm web design

Online marketing, branding and web development company BIG VOODOO INTERACTIVE (BVI) has set up shop at 4 Open Square Way, Suite 410, in a move that will give the firm room to grow and flourish in a vibrant, central location.

BVI, which builds and manages websites for attorneys across the United States, is proud to be a part of the Open Square community of more than 50 businesses in the heart of Holyoke’s Innovation District. Open Square, the country’s largest zero net energy mixed use development, is an ideal fit for BVI, said James Fitzgerald, Director of Marketing for BVI.

With easy and quick access to I-91, the MassPike, routes 116 and 391, Open Square allows BVI to attract top notch employees from throughout the region.

“At the rate our company is growing, and given our need for specialized talent, it’s critical that we have a centrally located, creative space large enough to accommodate our current and future growth,” Fitzgerald said. “We’re able to pull talent from Vermont, Connecticut and Massachusetts.”

The office’s proximity to Bradley International Airport in Windsor Locks, Conn., will prove valuable in connecting with clients, as BVI has customers spread throughout the country, according to Fitzgerald.

BVI is occupying 3,500 square feet of office space on the fourth floor, making the firm one of the larger Open Square tenants. As a progressive, growing web development company, BVI’s workforce includes employees who work either completely or partly from home in addition to those who are based in Open Square.

“We’re cloud-based, digital and we encourage creativity and innovation among the staffers who work either in house or remotely,” Fitzgerald explained.

BVI is one of the leaders in the highly competitive field of legal website marketing and development. The staff includes experienced designers, programmers, writers, account managers, SEO strategists and social media specialists.

Previously based in Northampton, BVI opened its doors in 2008 as Intake Advantage. The company continues to expand and currently employs about a dozen individuals who are dedicated to creating cutting edge, top performing websites for lawyers.

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We touched on microsites in our Managed Sites post and sparked a flurry of questions. Attorneys are understandably confused because there’s an entire industry devoted to selling keyword-rich URL’s to law firms-along with the idea that adding more and more content is the goal. But that’s basically b.s., so buck up and prepare to let go of everything you’ve been told about microsites up to now. See: law firm marketing

Most attorneys don’t ask whether they should have them but how many. Microsites are like the technological chia pets of our time: Everyone thinks they need at least one, if not a flock and why not, they’re fun to propagate, a great conversation starter and fundamentally pragmatic, right?

Wrong. If you have multiple microsites, you’re compromising your main site’s potential by siphoning off the potency of external links

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